Life is busy. Between work, family time, and social plans, it’s easy to forget to do something just for yourself. That’s where little treats come in, like a fancy latte on your morning walk or an afternoon cupcake to get you through the last meeting of the day.

Here’s how Winc can help you lean into the “Treat Yourself” mindset and make the most of those little moments.

Under-$20 Indulgences

Winc has plenty of under-$20 wines that feel fancy but won’t make your wallet cry. How about an elegant French rosé or a silky California Cab? These wines feel indulgent in the moment and won’t give you buyer’s remorse later.

Weeknight Reds

Treating yourself is all about that instant gratification. An hour-long decant or elaborate dinner doesn’t exactly fit the bill. What you want are light, approachable reds that pair easily with weeknight meals, like an easy-drinking Pinot Noir or Gamay.

Everyday Sparkling

Sparkling wine isn’t just for big milestones or celebrations. You got the kids to clean up their room? Finally took the car in for an oil change? Sounds like a great reason to pop some bubbly.

The Case for Little Treats

Little treats make weeknights feel special, solo evenings feel celebratory, and remind us to savor life’s small moments. In 2026, don’t wait for a holiday or an excuse. Pour yourself a glass of something you love, and toast to just because.