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Forbes 2018

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Let’s be honest: wine can be a little complicated.

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It's confusing.

Remember the time you had that mouthwatering red at happy hour that you still think about? But the name was too fancy to remember and you’re not sure how to describe the taste? We’ve been there. 

Many wine drinkers have a limited understanding of what they’re drinking—but it certainly doesn’t stop them.

join the societé

join the societé

Luckily, we’ve solved 

these problems.

It's complex.

With an overwhelming amount of varieties, notes, and origins, wine is a complicated potion. While it's essentially a blend of fermented grapes, it’s hard to anatomize once it's infused with complementary flavors, minerals, esters, acids, and preservatives. 

Even the most experienced sommeliers can find it tricky to detect distinct elements. So how could a novice wine-lover possibly do that? Again, you’re not in the minority here.

join the societé

join the societé

It's complex.

With an overwhelming amount of varieties, notes, and origins, wine is a complicated potion. While it's essentially a blend of fermented grapes, it’s hard to anatomize once it's infused with complementary flavors, minerals, esters, acids, and preservatives. 

Even the most experienced sommeliers can find it tricky to detect distinct elements. So how could a novice wine-lover possibly do that? Again, you’re not in the minority here.

join the societé

join the societé

It's expensive.

join the societé

join the societé

Blind trials can cost a lot, and it can become frustrating to drop a ton of money on wines you might not even like. Selecting the wine isn't smooth sailing either. Casual drinkers and connoisseurs alike are overwhelmed with choices. 

If you have no prior wine knowledge, you’re basically just throwing darts with your eyes closed and hoping that your money is well-spent.

We're simplifying the game.

join the societé

join the societé

Discovering, buying, and consuming wine doesn't have to be complicated. We believe that a great bottle of wine should be accessible, affordable, and straightforward.

 That’s why we use user-friendly characteristics, familiar tasting notes, and uncomplicated descriptions on our website, so you can cut through the white noise and discover wine you know you’ll love.

We're getting personal.

join the societé

join the societé

 We forgot to mention one very important thing…   we pick the wine for you!  Take our palate profile quiz and leave the rest to our experts, who tailor the bottles to your taste.

If you’re unsure of our personalized picks, you can always browse our virtual shelves of delicious wine and pick bottles that better suit you or spark your curiosity.

We're listening to our customers.

join the societé

join the societé

Like a fine wine, we get better with age —thanks to our 5 million customer reviews. Our wines are curated by people like you, who are simply trying to find their new favorite bottle. 

Your ratings help us perfect palate predictions and refine our wines, so you can get more out of your glass every single time. In a nutshell: we craft, you review, we refine.

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Get more out of your glass.

Being able to tell the difference between a cabernet and a pinot can be a pretty neat party trick, but serving a delicious wine that no one has heard of is even more impressive. So stop settling for wine you don’t love, and get it right every time with the future of wine! 

Take our personalized palate quiz today and start enjoying unique bottles that you’ll love, crave, and rave about.

Get Started

We're changing

It's expensive.

join the societé

join the societé

Blind trials can cost a lot, and it can become frustrating to drop a ton of money on wines you might not even like. Selecting the wine isn't smooth sailing either. Casual drinkers and connoisseurs alike are overwhelmed with choices. 

If you have no prior wine knowledge, you’re basically just throwing darts with your eyes closed and hoping that your money is well-spent.

It's confusing.

Remember the time you had that mouthwatering red at happy hour, But the name was too fancy to remember and you’re not sure how to describe the taste? We’ve been there. 

Many wine drinkers have a limited understanding of what they’re drinking—but it certainly doesn’t stop them.

Let's be honest: wine can be a little complicated.

It's complex.

With an overwhelming amount of varieties, notes, and origins, wine is a complicated potion. 

Even the most experienced sommeliers can find it tricky to detect distinct elements. So how could a novice wine-lover possibly do that? Again, you’re not in the minority here.

It's expensive.

It can become frustrating to drop a ton of money on new wines you might not even enjoy. The selection process is also rough — casual drinkers and connoisseurs alike are overwhelmed with choices. 

With no prior wine knowledge, you’re basically flying blind and hoping that your money is well-spent.

Luckily, we've solved these problems.

We're simplifying the game.

We believe that a great bottle of wine should be accessible, affordable, and straightforward.

 That’s why we use user-friendly characteristics, familiar tasting notes, and uncomplicated descriptions on our website, so you can cut through the white noise and discover wine you know you’ll love.

We're getting personal.

We forgot to mention one very important thing…we pick the wine for you!  Take our palate profile quiz and leave the rest to our experts, who tailor the bottles to your taste.

You can also browse our virtual shelves of delicious wine and pick bottles that better suit you or spark your curiosity.

We're listening to our customers.

Like a fine wine, we get better with age —thanks to our 5 million customer reviews. 

Your ratings help us perfect palate predictions and refine our wines, so you can get more out of your glass every single time. In a nutshell: we craft, you review, we refine.

Get Started

Stop settling for wine you don’t love, and get it right every time.

Take our personalized palate quiz today and start enjoying unique bottles that you’ll love, crave, and rave about.

Get Started

Get more out of your glass.

Get Started

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the way you discover wine.