About Winc

Wine is one of life’s simple pleasures. Winc believes that the experience of getting a great bottle of wine should be as simple as enjoying one. Our team creates and curates over a hundred wines, and makes the experience of exploring wine easy and pleasurable—So you can spend more time enjoying the wine in your glass.

Play Video
Play VideoOur Story - From eCommerce Startup to Fast Growing Wine Company - Winc

Winc was founded in 2012 by Xander Oxman and Geoff McFarlane because of a shared belief that wine should be more accessible: simpler to get and easier to enjoy. They joined forces with winemaker and sommelier Brian Smith to build a personalized wine club that has quickly grown into Winc—a California-based winery offering an online membership experience, with wines that are featured at select retailers and restaurants nationwide. Winc is a thriving community of hundreds of thousands of wine lovers that is growing everyday—follow us @winc.

our story, woman enjoying wine, grapes, winc journal, ruza canned wine