Thank You Everybody!

Offering Closed Wednesday, May 27th, 2020 at 11:59PM EST

Current Offering

$805,630
Amount Raised So Far
414
Number of Investors

Offering Stats

$1,058,097
Current Round
544
Number of Investors
$8,301,382
Last Round
4,321
Number of Investors

A Data-driven Winery For the Modern Age

Wine is one of the oldest industries in the world and has remained unchanged by time.

At Winc, we're determined to upset this archaic industry. We're the world's first data-driven winery built for modern-day consumers. We collect data from over 691,000 customers in real-time.

This has allowed us to craft a portfolio of award-winning products and expand our wholesale distribution network to 48 different states.

We believe that the best way to create a strong platform and brand portfolio is through customer feedback and engagement.

Large investment research firm Palm Beach Research is calling us the "The Netflix of Wine."

Today, you can join our team as a shareholder as we reshape America’s $220 Billion wine industry.

A Data-driven Winery For the Modern Age

Wine is one of the oldest industries in the world and has remained unchanged by time.

At Winc, we're determined to upset this archaic industry. We're the world's first data-driven winery built for modern-day consumers. We collect data from over 715,000 customers in real-time to make consumer-led wines loved by the masses.

Our portfolio of award-winning brands started online and has since expanded into wholesale across 48 states in major retailers and restaurants like Whole Foods, Vons, and Kroger.

We believe that the best way for continued growth is through customer feedback, brand development, and acquisition.

Large investment research firm Palm Beach Research is calling us the "The Netflix of Wine."

Today, you can join our team as a shareholder as we reshape America’s $72 Billion wine industry.

Our Data-Driven Business Model

We gather data through our e-commerce platform, Winc.com. This data is then funneled into wine design before we launch our products on the market.

1
Customers Order from Winc
2
Winc Gathers Data and Identifies Trends
3
Winc Produces Wine with Existing Demand
4
Winc Creates Successful Flagship Wines

Our Story

Since Winc was founded in 2011 we have sold

500,000+
customers
13+ million
bottles of wine
169+ million
in revenue

Our Story

2012

The First Personalized Wine Club

Launched as Club W, offering the first customer survey and affinity algorithm matching wines to customers’ preference.

2012
2014

Vertical Integration

Winc begins to produce wines based on data and customer preferences, thus “reverse engineering” the typical “production first” supply chain.

2014
2015

Winc Rebranding

Club W is re-branded to Winc with a focus on leveraging the direct connection with consumers to build and launch a portfolio of proprietary brands.

2015
2016

National Wholesale

Winc establishes national wholesale network for holistic omnichannel brand scaling with key influencer retailers.

2016
WATCH VIDEO

Since 2011

Nine Years of Strong Growth

We’ve experienced nine years of strong growth, with accelerated growth in the last four years as e-commerce wine becomes more popular with millennial buyers.

715K+
Winc Community Members
195%
Compound Annual Growth Rate
$242M+
In Revenue
16M+
Bottles Sold
Winc was one of Inc. 5000's fastest growing companies in 2018
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Continued Growth

As the food and beverage e-commerce market accelerates, we are the leader in a changing consumer landscape.

Between March - June of 2020, we saw:

+28.7M

Revenue

+137K

New Customers

147%

Growth in Wholesale Sales

Invest in the Future of Wine

An investment in Winc is an investment in a vast e-commerce and wholesale distribution network unlike anything in the current wine industry. Utilizing real-time customer data has allowed us to collect valuable information on our wines, opting to only release proven winners into our wholesale network.

Today, we sell wine in 48 states through a range of retail partners.

Market Opportunity

$220Bn

“Successful wineries 10 years from now will be those that adapted to a different consumer with different values — a customer who uses the internet in increasingly complex and interactive ways.”

The market is consolidated with the five largest wine companies in the United States now selling 75 percent of all wine in the country.

in 2018 alone, consumers in the U.S. spent $3 billion on DtC wine shipments, reflecting 12% annual growth. Despite overwhelming evidence that wine sales are moving online, traditional wineries have had trouble reaching the modern wine consumer. Winc’s digital-first approach directly targets the fastest growing part of the market sector, made up of Millennial and Gen X wine drinkers, who make up over 80% of our membership base.

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Growth Opportunity

Customer Acquisition

We will continue to scale our DTC customer acquisition efforts and continue to grow our membership through a high performing and scalable marketing mix.

New Brand Development

We will develop and launch new innovative brands that scale beyond DtC. Our current pipeline includes Folly of the Beast and Summer Water brand extensions as well as new brands like Pre-Game (IP owned by Winc).

Partnerships

We are exploring various large influencer and brand partnerships that allow us to create not just culturally relevant brands, but also an opportunity to reach different audiences and acquire new DtC customers.

National Accounts

We will heavily invest in a team to support and grow national accounts. We are currently in active conversations to gain distribution in some of the largest retailers in the US as well as international expansion.

Brand Acquisitions

We plan to continue to grow and foster great wine brands through strategic acquisitions. The goal is to acquire one brand per year.

Category Expansion

In 2020, Winc will launch Sake and we believe our platform is built to expand into additional categories such as beer, spirits, and other controlled consumer categories.

Let's grow together
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Perk Tiers by Investment Amount

$50 Winc Credit
$1,001 Investment
$125 Winc Credit
$2,506 Investment
$375 Winc Credit
$5,005 Investment
$750 Winc Credit
$10,003 Investment
$2,500 Winc Credit
$25,004 Investment
* Perks will be distributed once your investment and the round has completely closed. We do not yet have a timeframe for this. Perks will be given digitally to your Winc.com account. If you do not have a Winc.com account, we will help you set one up.

Summer Water Case Study

Our Summer Water rosé was first tested in our consumer network. We then utilized this data to create an exceptional product which we were able to scale in both our wholesale network and on our e-commerce platform.

1,221%

Revenue CAGR

$15.9M

Lifetime Revenue

9.4k

Waitlist for Société Membership

92

Points form Wine Enthusiast

Our Brands

We’ve developed a large portfolio of bestselling wines designed utilizing real-time feedback from our Winc community.

Chop Shop

  • Chop Shop is your go-to meat wine; a jammy, complex, full-bodied Cabernet that pairs with burgers and prime cuts alike.
  • 438.42% growth
  • $11.8M in lifetime revenue

Cherries + Rainbows

  • Natural, organic, and biodynamic with no-sulphur added, Cherries & Rainbows celebrates the greatest nature has to offer.

Folly of the Beast

  • Folly of the Beast is impossibly good, 100% Pinot Noir, and proof that a little madness pays off.
  • 169% growth
  • $15.3M in lifetime revenue

We’re leveraging what we’ve learned from nine years of data to launch a new organic wine brand, Wonderful Wine Co.

Organic wine is one of the fastest growing demographics of today’s wine market. Beverage Daily now estimates that 1 billion bottles of wine will be consumed annually by 2023.

Investment Perks

All Investors will receive the below perks plus tier benefits ($1000 minimum investment)

  • Complimentary 6-bottle pack of our flagship brands ($116 retail value)
  • Year-round 10% back in credit on gift cards
  • Friends and Family discount: $20 additional Winc referral credits.
  • “Pick Winc’s next product”: The ability to help us name our next flagship product.
  • Early access to wine tasting and events.
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Perk Tiers

Any investment above:

  • $150 in Winc Credit
  • $400 in Winc Credit
  • $1800 in Winc Credit (3 years worth of wine!*)
  • 12-bottle pack of flagship brands ($232 retail value)
  • 6 Exclusive magnum bottles of high-end single vineyard wine crafted by Ryan Zotovich ($750 retail value)
*Assuming an average wine order of $50 per month
  • $1800 in Winc Credit (3 years worth of wine!*)
  • 12-bottle pack of flagship brands ($232 retail value)
  • 6 Exclusive magnum bottles of high-end single vineyard wine crafted by Ryan Zotovich ($750 retail value)
  • Exclusive meet-the-winemaker dinner (up to $750 of travel expenses covered)
  • Annual meeting with founders and investment team.
*Assuming an average wine order of $50 per month
  • $1800 in Winc Credit (3 years worth of wine!*)
  • 12-bottle pack of flagship brands ($232 retail value)
  • 6 Exclusive magnum bottles of high-end single vineyard wine crafted by Ryan Zotovich ($750 retail value)
  • Exclusive meet-the-winemaker dinner (up to $750 of travel expenses covered)
  • All-Inclusive multi-day winemaking experience in Santa Barbara (All expenses covered)
  • Annual meeting with founders and investment team.
*Assuming an average wine order of $50 per month

Our Partners

When you invest in Winc you’ll be investing along leading institutional investors and venture capitalists such as:

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