The best bottles of wine are shared. And we believe the best wineries should be too.
Learn more about our portfolio of high-quality brands and innovative business model that's leading the e-commerce wine industry, and how you can become an investor in Winc.
Since Winc was founded in 2011 we have sold
Launched as Club W, offering the first customer survey and affinity algorithm matching wines to customers’ preference.
Winc begins to produce wines based on data and customer preferences, thus “reverse engineering” the typical “production first” supply chain.
Club W is re-branded to Winc with a focus on leveraging the direct connection with consumers to build and launch a portfolio of proprietary brands.
Winc establishes national wholesale network for holistic omnichannel brand scaling with key influencer retailers.
Winc is flipping the typical business model on its head. Data is almost non-existent in the traditional wine industry. We leverage our direct connection to the consumer and access to member insights (including 3 million+ ratings from 500K+ customers) to inform our decisions in the vineyard. The result is a portfolio of wines crafted for the next generation of wine drinkers.
Winc was named one of Fast Company’s 50 most innovative companies of 2019.
Sit back, relax, and let us show you
“Successful wineries 10 years from now will be those that adapted to a different consumer with different values — a customer who uses the internet in increasingly complex and interactive ways.”
in 2018 alone, consumers in the U.S. spent $3 billion on DtC wine shipments, reflecting 12% annual growth. Despite overwhelming evidence that wine sales are moving online, traditional wineries have had trouble reaching the modern wine consumer. Winc’s digital-first approach directly targets the fastest growing part of the market sector, made up of Millennial and Gen X wine drinkers, who make up over 80% of our membership base.
We will continue to scale our DTC customer acquisition eﬀorts and continue to grow our membership through a high performing and scalable marketing mix.
We will develop and launch new innovative brands that scale beyond DtC. Our current pipeline includes Folly of the Beast and Summer Water brand extensions as well as new brands like Pre-Game (IP owned by Winc).
We are exploring various large inﬂuencer and brand partnerships that allow us to create not just culturally relevant brands, but also an opportunity to reach diﬀerent audiences and acquire new DtC customers.
We will heavily invest in a team to support and grow national accounts. We are currently in active conversations to gain distribution in some of the largest retailers in the US as well as international expansion.
We plan to continue to grow and foster great wine brands through strategic acquisitions. The goal is to acquire one brand per year.
In 2020, Winc will launch Sake and we believe our platform is built to expand into additional categories such as beer, spirits, and other controlled consumer categories.
This summer, Winc announced the closing of a $10M round with Japanese investor Cool Japan fund. The investment will allow Winc to develop and introduce a line of sake, Japanese rice wine, to our U.S. customer base.
The U.S. accounts for more than a third of Japan's sake exports, making it the top overseas destination. Winc is excited to introduce a new product offering to our members, and educate them on the sake category. Leveraging our direct-to-consumer platform and marketing expertise, Winc plans to design, produce and co-develop a sake with some of Japan’s top distillers.
We’ve produced 664 wines from 78 grape varieties, and 97 regions across 12 different countries. The result is a diverse portfolio of consumer-led brands. All of Winc’s brands are launched initially through Winc membership. After being validated online, select brands with proof-of-concept are scaled in the broader retail market nationwide. This encompasses 48 states and 3,100+ premium restaurants and retailers like Whole Foods, The Hollywood Bowl, Vons and Cost Plus World Market.
All Investors will receive the below perks plus tier benefits ($1000 minimum investment)
Any investment above:
Scaling a culturally relevant brand in under 3 years demonstrates Winc’s unique ability to leverage data to find the “next big thing” and expand into new product categories
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