We gather data through our e-commerce platform, Winc.com. This data is then funneled into wine design before we launch our products on the market.
Since Winc was founded in 2011 we have sold
Launched as Club W, offering the first customer survey and affinity algorithm matching wines to customers’ preference.
Winc begins to produce wines based on data and customer preferences, thus “reverse engineering” the typical “production first” supply chain.
Club W is re-branded to Winc with a focus on leveraging the direct connection with consumers to build and launch a portfolio of proprietary brands.
Winc establishes national wholesale network for holistic omnichannel brand scaling with key influencer retailers.
We’ve experienced nine years of strong growth, with accelerated growth in the last four years as e-commerce wine becomes more popular with millennial buyers.
An investment in Winc is an investment in a vast e-commerce and wholesale distribution network unlike anything in the current wine industry. Utilizing real-time customer data has allowed us to collect valuable information on our wines, opting to only release proven winners into our wholesale network.
Today, we sell wine in 48 states through a range of retail partners.
“Successful wineries 10 years from now will be those that adapted to a different consumer with different values — a customer who uses the internet in increasingly complex and interactive ways.”
in 2018 alone, consumers in the U.S. spent $3 billion on DtC wine shipments, reflecting 12% annual growth. Despite overwhelming evidence that wine sales are moving online, traditional wineries have had trouble reaching the modern wine consumer. Winc’s digital-first approach directly targets the fastest growing part of the market sector, made up of Millennial and Gen X wine drinkers, who make up over 80% of our membership base.
We will continue to scale our DTC customer acquisition efforts and continue to grow our membership through a high performing and scalable marketing mix.
We will develop and launch new innovative brands that scale beyond DtC. Our current pipeline includes Folly of the Beast and Summer Water brand extensions as well as new brands like Pre-Game (IP owned by Winc).
We are exploring various large influencer and brand partnerships that allow us to create not just culturally relevant brands, but also an opportunity to reach different audiences and acquire new DtC customers.
We will heavily invest in a team to support and grow national accounts. We are currently in active conversations to gain distribution in some of the largest retailers in the US as well as international expansion.
We plan to continue to grow and foster great wine brands through strategic acquisitions. The goal is to acquire one brand per year.
In 2020, Winc will launch Sake and we believe our platform is built to expand into additional categories such as beer, spirits, and other controlled consumer categories.
Our Summer Water rosé was first tested in our consumer network. We then utilized this data to create an exceptional product which we were able to scale in both our wholesale network and on our e-commerce platform.
We’ve developed a large portfolio of bestselling wines designed utilizing real-time feedback from our Winc community.
We’re leveraging what we’ve learned from nine years of data to launch a new organic wine brand, Wonderful Wine Co.
Organic wine is one of the fastest growing demographics of today’s wine market. Beverage Daily now estimates that 1 billion bottles of wine will be consumed annually by 2023.
When you invest in Winc you’ll be investing along leading institutional investors and venture capitalists such as:
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