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Thank You Everybody!

Offering Closed Wednesday, May 27th, 2020 at 11:59PM EST
4,974
Total Investments
$10,227,918
Amount Raised
$1.41
Share Price

A Modern Winery

The best bottles of wine are shared. And we believe the best wineries should be too.

Learn more about our portfolio of high-quality brands and innovative business model that's leading the e-commerce wine industry, and how you can become an investor in Winc.

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Our Story

Since Winc was founded in 2011 we have sold

500,000+
customers
13+ million
bottles of wine
169+ million
in revenue

Our Story

2012

The First Personalized Wine Club

Launched as Club W, offering the first customer survey and affinity algorithm matching wines to customers’ preference.

2012
2014

Vertical Integration

Winc begins to produce wines based on data and customer preferences, thus “reverse engineering” the typical “production first” supply chain.

2014
2015

Winc Rebranding

Club W is re-branded to Winc with a focus on leveraging the direct connection with consumers to build and launch a portfolio of proprietary brands.

2015
2016

National Wholesale

Winc establishes national wholesale network for holistic omnichannel brand scaling with key influencer retailers.

2016
WATCH VIDEO

Company Highlights

Since 2011

$200M+
Revenue
195%
Compound Annual Growth Rate
500K+
Customers
14M+
Bottles Sold
Winc was one of Inc. 5000's fastest growing companies in 2018
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February vs. March 2020

More People Than Ever Are Ordering Wine To Their Doorstep

+80%

Net Revenue
vs. February

+111%

Orders
vs. February

+684 %

New Members
vs. February

Consumer Led, Data-Driven

Winc is flipping the typical business model on its head. Data is almost non-existent in the traditional wine industry. We leverage our direct connection to the consumer and access to member insights (including 3 million+ ratings from 500K+ customers) to inform our decisions in the vineyard. The result is a portfolio of wines crafted for the next generation of wine drinkers.

Winc was named one of Fast Company’s 50 most innovative companies of 2019.

“Winc became one of the top-50 wineries in the U.S. last year by flipping the typical business model on its head.”

How We Use Data

1
Customers Order from Winc
2
Winc Gathers Data and Identifies Trends
3
Winc Produces Wine with Existing Demand
4
Winc Creates Successful Flagship Wines

What makes Winc different?

Sit back, relax, and let us show you

Market Opportunity

$220Bn

“Successful wineries 10 years from now will be those that adapted to a different consumer with different values — a customer who uses the internet in increasingly complex and interactive ways.”

The market is consolidated with the five largest wine companies in the United States now selling 75 percent of all wine in the country.

in 2018 alone, consumers in the U.S. spent $3 billion on DtC wine shipments, reflecting 12% annual growth. Despite overwhelming evidence that wine sales are moving online, traditional wineries have had trouble reaching the modern wine consumer. Winc’s digital-first approach directly targets the fastest growing part of the market sector, made up of Millennial and Gen X wine drinkers, who make up over 80% of our membership base.

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Growth Opportunity

Customer Acquisition

We will continue to scale our DTC customer acquisition efforts and continue to grow our membership through a high performing and scalable marketing mix.

New Brand Development

We will develop and launch new innovative brands that scale beyond DtC. Our current pipeline includes Folly of the Beast and Summer Water brand extensions as well as new brands like Pre-Game (IP owned by Winc).

Partnerships

We are exploring various large influencer and brand partnerships that allow us to create not just culturally relevant brands, but also an opportunity to reach different audiences and acquire new DtC customers.

National Accounts

We will heavily invest in a team to support and grow national accounts. We are currently in active conversations to gain distribution in some of the largest retailers in the US as well as international expansion.

Brand Acquisitions

We plan to continue to grow and foster great wine brands through strategic acquisitions. The goal is to acquire one brand per year.

Category Expansion

In 2020, Winc will launch Sake and we believe our platform is built to expand into additional categories such as beer, spirits, and other controlled consumer categories.

Let's grow together
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Wholesale

Winc launched wholesale in 2015 and now serves 48 states & over 3100 accounts including Whole Foods, Vons, Hollywood Bowl, as well as several premium restaurants & hotels.

Since 2016, this channel has grown at 69% CAGR with a total revenue of $17mm.

Winc's Expansion into Japanese Sake

$10M

This summer, Winc announced the closing of a $10M round with Japanese investor Cool Japan fund. The investment will allow Winc to develop and introduce a line of sake, Japanese rice wine, to our U.S. customer base.

The U.S. accounts for more than a third of Japan's sake exports, making it the top overseas destination. Winc is excited to introduce a new product offering to our members, and educate them on the sake category. Leveraging our direct-to-consumer platform and marketing expertise, Winc plans to design, produce and co-develop a sake with some of Japan’s top distillers.

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Flagship Brand Highlights

We’ve produced 664 wines from 78 grape varieties, and 97 regions across 12 different countries. The result is a diverse portfolio of consumer-led brands. All of Winc’s brands are launched initially through Winc membership. After being validated online, select brands with proof-of-concept are scaled in the broader retail market nationwide. This encompasses 48 states and 3,100+ premium restaurants and retailers like Whole Foods, The Hollywood Bowl, Vons and Cost Plus World Market.

Investment Perks

All Investors will receive the below perks plus tier benefits ($1000 minimum investment)

  • Complimentary 6-bottle pack of our flagship brands ($116 retail value)
  • Year-round 10% back in credit on gift cards
  • Friends and Family discount: $20 additional Winc referral credits.
  • “Pick Winc’s next product”: The ability to help us name our next flagship product.
  • Early access to wine tasting and events.
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Perk Tiers

Any investment above:

  • $150 in Winc Credit
  • $400 in Winc Credit
  • $1800 in Winc Credit (3 years worth of wine!*)
  • 12-bottle pack of flagship brands ($232 retail value)
  • 6 Exclusive magnum bottles of high-end single vineyard wine crafted by Ryan Zotovich ($750 retail value)
*Assuming an average wine order of $50 per month
  • $1800 in Winc Credit (3 years worth of wine!*)
  • 12-bottle pack of flagship brands ($232 retail value)
  • 6 Exclusive magnum bottles of high-end single vineyard wine crafted by Ryan Zotovich ($750 retail value)
  • Exclusive meet-the-winemaker dinner (up to $750 of travel expenses covered)
  • Annual meeting with founders and investment team.
*Assuming an average wine order of $50 per month
  • $1800 in Winc Credit (3 years worth of wine!*)
  • 12-bottle pack of flagship brands ($232 retail value)
  • 6 Exclusive magnum bottles of high-end single vineyard wine crafted by Ryan Zotovich ($750 retail value)
  • Exclusive meet-the-winemaker dinner (up to $750 of travel expenses covered)
  • All-Inclusive multi-day winemaking experience in Santa Barbara (All expenses covered)
  • Annual meeting with founders and investment team.
*Assuming an average wine order of $50 per month

Summer Water Case Study

Scaling a culturally relevant brand in under 3 years demonstrates Winc’s unique ability to leverage data to find the “next big thing” and expand into new product categories

1221%

Revenue CAGR

$12.3M

Lifetime Revenue

5K

Waitlist for Société Membership

2018 Industry Stats

Until recently, Rosé was a forgotten bottle

24%

Increase in 2018 Shipment Volume

29%

Increase in 2018 Shipment Value

Top 10

Eighth most shipped wine by wineries

Meet Some of Our Other Best Selling Wines

Chop Shop

  • Chop Shop is your go-to meat wine; a jammy, complex, full-bodied Cabernet that pairs with burgers and prime cuts alike.

Cherries + Rainbows

  • Natural, organic, and biodynamic with no-sulphur added, Cherries & Rainbows celebrates the greatest nature has to offer.

Folly of the Beast

  • Folly of the Beast is impossibly good, 100% Pinot Noir, and proof that a little madness pays off.

Our Partners

When you invest in Winc you’ll be investing along leading institutional investors and venture capitalists such as:

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